Let’s be honest: when many people hear “Product Manager”, they think “Ah, the person who pushes developers to build features and sends long Jira updates.” But the real power of a PM—especially in startups—isn’t in the roadmap. It’s in shaping the culture of how products are thought about, built, and scaled. 🚀 PMs as Internal Evangelists In many tech companies, especially early-stage startups, product thinking isn’t a given....

Key Differences Between Product and Project Management. The product manager and the project manager are maybe the two most perplexing yet crucial responsibilities in a tech firm today. The product manager gathers requirements and assigns them a priority as well as establishing the vision for the product that needs to be developed. The project manager, on the other hand, implements this vision and makes sure that it is completed on schedule and on budget. Certainly complementary duties, but...

7 Vital Phases in Managing Products. The product management cycle may differ, depending on the project you're working on. In general, it can be broken down into the following steps: idea sourcing, idea screening, market & user research, strategy development, product creation, testing & feedback gathering, and pr. Step 1 – Idea Sourcing We know how tempting it might be to write a code right after you come up with the one brilliant idea. The tricky thing here is that this idea...