“We chose accessibility over sophistication, every time”: Day 1-1000 of Crop2Cash
Crop2Cash began with an ambitious goal: to end hunger by helping smallholder farmers access loans. But the journey from that goal to a functional business was much harder than its founders thought. They built the wrong products, lost almost everything during the COVID-19 pandemic, and had to slowly earn the trust of their target audience: […]
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“We chose accessibility over sophistication, every time”: Day 1-1000 of Crop2Cash
Crop2Cash began with an ambitious goal: to end hunger by helping smallholder farmers access loans. But the journey from that goal to a functional business was much harder than its founders thought. They built the wrong products, lost almost everything during the COVID-19 pandemic, and had to slowly earn the trust of their target audience: […]
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