“I didn’t know”: The Buy Now Pay Later boom that’s backfiring in rural Kenya
BNPL platforms use sleek design and persuasive messaging to keep users spending. Push notifications and SMS reminders often dress up new credit as “pre-approved” or frame repayments as part of exclusive offers, pushing customers toward repeat borrowing with the language of opportunity rather than caution.
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“I didn’t know”: The Buy Now Pay Later boom that’s backfiring in rural Kenya
BNPL platforms use sleek design and persuasive messaging to keep users spending. Push notifications and SMS reminders often dress up new credit as “pre-approved” or frame repayments as part of exclusive offers, pushing customers toward repeat borrowing with the language of opportunity rather than caution.
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