How Gambia’s Farm Fresh is evolving into a tech-enabled food distribution platform
When Modou Njie launched Farm Fresh in 2014, online shopping was a novel concept in The Gambia. Internet penetration was low, digital payments were nascent and most people preferred to buy food in open markets. Njie, who had worked in technology and consulting for years, decided to take a risk on something new. A decade […]
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How Gambia’s Farm Fresh is evolving into a tech-enabled food distribution platform
When Modou Njie launched Farm Fresh in 2014, online shopping was a novel concept in The Gambia. Internet penetration was low, digital payments were nascent and most people preferred to buy food in open markets. Njie, who had worked in technology and consulting for years, decided to take a risk on something new. A decade […]
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