As streamers pull back, Nollywood turns to brands to keep the cameras rolling
Even with millions of views, Nollywood’s YouTube films earn little from ads. Filmmakers are turning to brand placements but limited budgets and oversaturation could make that strategy unsustainable.
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As streamers pull back, Nollywood turns to brands to keep the cameras rolling
Even with millions of views, Nollywood’s YouTube films earn little from ads. Filmmakers are turning to brand placements but limited budgets and oversaturation could make that strategy unsustainable.
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