Jumia’s China bet is the real engine of its turnaround
China is where you go when you want to mass-produce cheap, affordable products, and Jumia is the latest company to take that path. While disciplined marketing, cheaper fulfilment, and a leaner cost base have dominated stories about the company’s recent turnaround, the truth is simpler: Africa’s biggest e-commerce company is becoming increasingly dependent on Chinese supply.
https://techcabal.com/2025/12/01/jumia-made-in-china-business-model/' target='_blank'>Read Full Story
Jumia’s China bet is the real engine of its turnaround
China is where you go when you want to mass-produce cheap, affordable products, and Jumia is the latest company to take that path. While disciplined marketing, cheaper fulfilment, and a leaner cost base have dominated stories about the company’s recent turnaround, the truth is simpler: Africa’s biggest e-commerce company is becoming increasingly dependent on Chinese supply.
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