What the new CBN marketing regulations mean for financial institutions
The era of playful banter and prize-led promos in financial ads is over. With its new circular, the CBN bans comparative claims and chance-based incentives. Here's what it means for Nigeria's financial marketing culture.
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What the new CBN marketing regulations mean for financial institutions
The era of playful banter and prize-led promos in financial ads is over. With its new circular, the CBN bans comparative claims and chance-based incentives. Here's what it means for Nigeria's financial marketing culture.
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