Twiga’s pivot to asset-light model begins with acquisition of Kenyan distributors
Twiga has acquired controlling shares in three Kenyan FMCG distributors: Jumra, Sojpar, and Raisons to cut costs and improve profits.
https://techcabal.com/2025/05/20/twiga-kenyan-b2b-startup-shifts-strategy-asset-light/' target='_blank'>Read Full Story
Twiga’s pivot to asset-light model begins with acquisition of Kenyan distributors
Twiga has acquired controlling shares in three Kenyan FMCG distributors: Jumra, Sojpar, and Raisons to cut costs and improve profits.
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